BUSINESS PROPOSAL FOR CLOTHING BUSINESS WITH A BUDGET OF ₦1,000,000 WITHOUT A PHYSICAL SHOP OR ONLINE STORE

Business Name: Your Business Name
Business Type: Clothing Sales & Resale (Ready-to-Wear & Custom Orders)
Business Model: No physical store or e-commerce site. Marketing and sales will be done through WhatsApp, Instagram, Facebook Marketplace, and pop-up promotions.

1. EXECUTIVE SUMMARY

Floeisetech Business Idea is a clothing brand that focuses on trendy, affordable, and locally sourced fashion for young adults aged 18–55. The brand operates fully online via social media platforms and direct messaging apps without the cost of maintaining a physical shop or online store.

This proposal outlines the use of a ₦1,000,000 startup budget to purchase inventory, promote products online, and build a strong customer network via content marketing and influencer partnerships.

2. OBJECTIVE

• Build a recognizable fashion brand with minimal overhead.
• Reach at least 5,000 potential customers in 3 months.
• Make sales of ₦2,000,000+ in the first 6 months.
• Operate fully via social media and messaging platforms.

3. BUSINESS STRATEGY

Sales Channels:

• WhatsApp Business
• Instagram Shop and Reels
• Facebook Marketplace
• Twitter/X Threads and Posts
• Referrals and Word-of-Mouth
• Offline Catalog Sales via QR code flyers

Products:

• Unisex T-shirts
• Joggers and Hoodies
• Ankara-inspired outfits
• Custom Prints (On Demand)

4. BUDGET ALLOCATION (₦1,000,000)

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