Here's a breakdown of a Sales Funnel with key stages and a visual representation:

Sales Funnel Stages:

1. Awareness (Top of Funnel - TOFU)

   • Potential customers discover your brand through marketing efforts (ads, social media, SEO, content).
   • Goal: Attract as many potential leads as possible.

2. Interest

   • Visitors engage with your brand, exploring content, signing up for newsletters, or following on social media.
   • Goal: Educate and nurture them with valuable content.

3. Consideration (Middle of Funnel - MOFU)

   • Leads actively evaluate your product/service vs. competitors.
   • Tactics: Webinars, case studies, free trials, product demos.

4. Intent

   • Leads express an interest in purchasing (e.g., adding items to a cart, requesting a quote).
   • Goal: Encourage them with strong CTAs, testimonials, limited-time offers.

5. Purchase (Bottom of Funnel - BOFU)

   • The prospect makes the final decision and completes the purchase.
   • Goal: Provide an easy checkout process, strong customer support.

6. Retention & Advocacy (Post-Sale)

   • Keeping customers engaged, ensuring satisfaction, and turning them into repeat buyers or brand advocates.
   • Strategies: Loyalty programs, surveys, personalized follow-ups.

Visual Representation:

I'll generate an image to illustrate this funnel. Stay tuned! 

Here's a visual representation of the sales funnel you described. Let me know if you need any modifications or additional details!