Executive Summary:

(Your Business Name) is a digital-first perfume brand based in Nigeria, focused on selling high-quality designer-inspired perfumes and oil-based fragrances. With a startup capital of ₦500,000, the business will operate 100% online, targeting both Nigerian and international customers through social media, e-commerce platforms, and global logistics partners.

Business Objective:

• Offer luxury-quality fragrances at affordable prices.
• Build a strong online brand presence locally and internationally.
• Generate profit within the first 3 months.
• Scale through influencer marketing and affiliate partnerships.

Target Market:

• Young adults (18–55)
• Working professionals
• Fragrance enthusiasts
• Diaspora Nigerians
• International budget fragrance lovers

Value Proposition:

• Long-lasting oil perfumes
• Inspired by designer brands (e.g., Dior, Tom Ford, Chanel)
• Affordable pricing
• Global shipping
• Customizable scent packages

Startup Budget Breakdown (₦500,000):

Estimated Monthly Earnings:

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