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Perfume Business Plan and Budget Allocation for ₦500,000 Capital with a Physical Shop

 

Business Overview:

(Your business Name) will be a small-scale but scalable perfume retail and branding business located in Nigeria, offering original designer perfumes, oil-based fragrances, and branded/custom scents. It will operate through a physical store and digital platforms (Instagram, WhatsApp, TikTok, and eventually a website), serving both local and international customers.

 Business Objectives

  • Provide premium and affordable perfume options to Nigerians and international buyers.
  • Establish a physical store for walk-in customers and same-day local deliveries.
  • Build a strong brand presence online through social media and influencer marketing.
  • Offer international shipping via logistics partners (e.g., DHL, EMS).
  • Expand to include personalized perfume lines.

Products Offered

  1. Branded perfumes (mini & full-size)
  2. Oil-based Arabian perfumes
  3. Customized scents
  4. Sample packs (travel size)
  5. Perfume gift boxes

 Startup Capital: ₦500,000 Budget Breakdown

Item

Estimated Cost (₦)

Perfume Stock (Initial wholesale)

250,000

Shop Rent (3 months small kiosk/shop)

90,000

Shop Setup (branding, shelf, decor)

40,000

Social Media Setup & Ads

30,000

Packaging (Bottles, boxes, stickers)

30,000

Logistics (bike/dispatch support)

20,000

International Shipping Prep (DHL credit & labeling)

20,000

Miscellaneous

20,000

Total

₦500,000

 

 Estimated Monthly Earnings Projection

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