Perfume Business Plan and Budget Allocation for ₦500,000 Capital with a Physical Shop

Business Overview:
(Your business Name) will be a small-scale but scalable perfume retail and branding business located in Nigeria, offering original designer perfumes, oil-based fragrances, and branded/custom scents. It will operate through a physical store and digital platforms (Instagram, WhatsApp, TikTok, and eventually a website), serving both local and international customers.
Business Objectives
- Provide premium and affordable perfume options to Nigerians and international buyers.
- Establish a physical store for walk-in customers and same-day local deliveries.
- Build a strong brand presence online through social media and influencer marketing.
- Offer international shipping via logistics partners (e.g., DHL, EMS).
- Expand to include personalized perfume lines.
Products Offered
- Branded perfumes (mini & full-size)
- Oil-based Arabian perfumes
- Customized scents
- Sample packs (travel size)
- Perfume gift boxes
Startup Capital: ₦500,000 Budget Breakdown
Item |
Estimated Cost (₦) |
Perfume Stock (Initial wholesale) |
250,000 |
Shop Rent (3 months small kiosk/shop) |
90,000 |
Shop Setup (branding, shelf, decor) |
40,000 |
Social Media Setup & Ads |
30,000 |
Packaging (Bottles, boxes, stickers) |
30,000 |
Logistics (bike/dispatch support) |
20,000 |
International Shipping Prep (DHL credit & labeling) |
20,000 |
Miscellaneous |
20,000 |
Total |
₦500,000 |
Estimated Monthly Earnings Projection